Analysis
We begin by conducting thorough analysis of the current crisis situation and surrounding information field, monitoring:
Crisis Communications to Protect Your Business Reputation
During crises, risks to reputation and brand image multiply exponentially. Our agency will help effectively manage communications to minimize damage and negative fallout when your company's reputation is on the line across Central Asia, Caucasus and surrounding regions, Europe, MENA.
Personalized Solution
Negative brand mentions in media and social networks
Efficient Execution
Negative brand mentions in media and social networks
Case Studies
Case Study: PR Support for Research with 6 Companies Across 6+ Countries
Case Study: Media PR as a way to get wide coverage of a news in Turkey
Benefits of a Communication Strategy from Our Agency
- Comprehensive analysis of information field in your niche and understanding of target groups
- Strategy tailored to company's business objectives
- Focused on results: boosting sales, entering new markets, bringing on partners, elevating brand
- Optimal media mix of online and offline communication channels
- Performance tracking and adjustments based on evolving situation
Key triggering events and sentiment
Key triggering events and sentiment
Activity in online community discussions
Activity in online community discussions
Reactions from influential opinion leaders
Reactions from influential opinion leaders
Competitor actions Based on this data, we assess the scale of the crisis and level of reputational risk.
Competitor actions Based on this data, we assess the scale of the crisis and level of reputational risk.
Our team develops a customized crisis response plan considering specifics of the situation, affected audiences, brand, and industry vertical. The plan covers a communications strategy, core messaging and tonality, distribution channels. We mobilize necessary resources for rapid response: press office, crisis manager, subject matter experts.
We swiftly implement the crisis plan:
Prepare official statements for media and publish responses to pressing questions
Prepare official statements for media and publish responses to pressing questions
Establish communications with impacted audiences through direct outreach, articles, videos
Establish communications with impacted audiences through direct outreach, articles, videos
Rally friendly media and influencers to spread positive brand information
Rally friendly media and influencers to spread positive brand information
Start Achieving Your Business Goals with a Strategic Communications Plan Tailored for You
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